传递品牌的责任

会展有使命，品牌有担当。2020年12月16-17日，由中外会展杂志社主办，中国城市会议展览业协会联盟、AIPC（国际会议中心协会）、AKEI（韩国展览业振兴会）联合主办的第二届中外会展品牌大会在北京粤财JW万豪酒店隆重举办。

本届大会以“品牌的责任”为主题，旨在整合即往优势，助力会展人、提振会展人精准了解行业现状，知悉全球会展业发展新趋势，引发对行业未来的思考，为行业发展指引方向。

大会以推动会展行业从疫情停滞到后疫情时代的发展方式转变和加速中国从会展大国走向会展强国为使命；以担当彰显风范、以责任铸就品牌为己任；以此为媒介，彰显品牌公共价值，传递品牌社会责任。

本期专题将从大会亮点、分论坛干货、会务特色等方面还原大会现场的精彩内容。

Deliver the responsibility of brand

——2020 International Convention and Exhibition Branding Conference was held in Beijing

Exhibition has mission and brand bears responsibility. On December 16-17， 2020， the second International Convention and Exhibition Branding Conference， sponsored by China International Conference and Exhibition Magazine Agency and co-sponsored by China City Convention and Exhibition Associations Alliance， AIPC and AKEI， was held in Beijing JW Marriott Hotel.

With the theme of "the responsibility of brand"， this conference aimed to integrate the advantages of the past editions， to help the exhibition professionals to accurately understand the current situation of the industry， to grasp the new development trend of the global exhibition industry， to trigger thinking about the future of the industry， and to guide the development direction of the industry.

The mission of the conference was to promote the transformation of the development mode of the exhibition industry from the stagnation in the epidemic era； to accelerate Chinas transformation from a large exhibition country to a strong exhibition country； to highlight and build exhibition brand； to use this as the media to highlight the public value of the exhibition brand and to pass on the social responsibility of exhibition brands.

This feature article reviews the conference from the highlights of the conference， sub forums gist， service features and other aspects.